Josef Muller-Brockmann

I find Josef Muller-Brockmann’s work interesting, mainly because of its simplicity and effectiveness. In his designs there is a lot of empty space, drawing the eye to the main message being seen in each design.

There is dominant use of the late modern graphic design style in Josef’s work. The Swiss type of style is visible in the emphasis on function, placement and structure in each design. The size and arrangement of text is very precise in its alignment.