
“concept” in terms of graphic design:
Concept is the way the designers form visual ideas. The concepts designers use result in communicating ideas and messages , this is usually done with a combination of text and graphic images to design logos, graphics, brochures, newsletters, posters, signs, and any other form of visual communication.
Graphic designers create visual identities, generally for business’, this helps establish their company. The ideas and concepts used in the design behind the visual appearances of the companies logos and advertisements help build the business’ reputation and label them with it.
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